← NORTHCRAFT ANALYTICSFOR MICROSOFT ACCOUNT TEAMS · PARTNER CO-SELL MOTION
A better co-sell conversation

Retire MACC.
Grow Azure.
Get in front of the CIO.

A fast, low-friction way to help customers put eligible Azure commitments to work — while creating opportunities for Fabric, SQL, Power BI, and enterprise-ready AI.

Joint account strategy · Enterprise proof · Measurable business value
SINGULARITY ONE / EXECUTIVE INTELLIGENCE
Enterprise IT overviewIllustrative demo
06Unified context
04Review candidates
03CIO · CISO · CDO
Operational efficiencyTrend / example
Cost visibility across systems
Governed agent-ready context

An easier motion to bring to your account

IP co-sell eligible*MACC-eligible offer*Microsoft consumption upsideRapid proof of value

Three wins. One introduction.

Every AE needs more than a partner product. They need a reason to call, a credible business result, and a path to the next Microsoft workload.

01 / THE COMMITMENT

Put remaining MACC to work.

Give customers a high-value use for qualifying Marketplace software spend that can contribute to their existing Azure commitment. Solve a problem the customer already has.

Customer commitment → concrete investment
02 / THE PLATFORM

Create the next Microsoft workload.

Expand the conversation into Azure data services, Microsoft Fabric, SQL, Power BI and Microsoft Foundry. Analytics adoption becomes a foundation for governed agents.

Initial deployment → expanded adoption
03 / THE RELATIONSHIP

Lead with a problem the CIO owns.

Cost, resilience, service quality, compliance and AI readiness. Start with executive outcomes, not infrastructure plumbing or an abstract product pitch.

IT analytics → strategic access

Put numbers behind the conversation.

Explore a hypothetical account. Adjust the customer's MACC gap, an eligible Marketplace software purchase, and potential new monthly Azure consumption.

Scenario inputs

Use approximate figures to prepare an account conversation. This is not a quote, compensation forecast, or entitlement check.

Remaining MACC commitment$750,000
$0$3M
Eligible software purchase$150,000
$0$1M
Potential new Azure usage / month$25,000
$0$150K
Illustrative commercial impact

What could this account unlock?

$150K
Illustrative MACC gap addressed by eligible Marketplace software*
$600K
Remaining MACC gap after that purchase, before other eligible usage
$300K
Potential 12-month new Azure consumption run rate
$450K
Combined opportunity illustration, not guaranteed MACC or sales credit
Eligible, pretax software purchases may count toward MACC when transacted correctly. Services do not. Azure usage is an independent assumption; actual eligibility, seller credit, and incentives must be verified.
Discuss this account →

The installable CIO dashboard.

An executive view of enterprise IT that connects the systems organizations already rely on. Northcraft brings data together, makes it meaningful and actionable, and creates a foundation for AI agents on Microsoft technology.

  • ✓Useful quickly. Start with packaged IT metrics, cost visibility, and a targeted business problem.
  • ✓Built for the executive audience. Translate operational complexity into CIO, CISO and CDO decisions.
  • ✓Designed for expansion. Grow into Microsoft Fabric, Power BI, Azure SQL and governed Foundry agents where there is a real use case.
ServiceNowBMC HelixSolarWindsJiraMicrosoft Fabric
Executive Operations / CIO
Cost, risk & service performance
ILLUSTRATIVE
14Services flagged
93.6%Service availability
$1.2MSavings under review
Executive priorities●
Cross-platform signals translated into actionable decisions.
Cost optimization
82
Resilience
68
License exposure
55

You bring the account.
We bring the solution.

No elaborate discovery exercise before the first conversation. Start with one account and one plausible business problem.

STEP 01

Identify the opportunity.

Look for an expiring MACC, IT software cost pressure, siloed operational systems, a Fabric adoption target, or a CIO-led AI initiative.

STEP 02

Run the 15-minute fit review.

Northcraft helps qualify system coverage, likely time-to-value, the commercial motion, and a credible first executive use case.

STEP 03

Win the executive conversation.

Co-present the dashboard and the value case, then agree on a narrow deployment and measurable Microsoft expansion opportunities.

Two decades of making enterprise systems work together.

The hard part of agent-ready enterprise data isn't a chatbot. It's understanding the operational systems, identity, classification and semantics underneath. That has been Northcraft's work for more than 20 years.

20+

Years of integration expertise

Connecting operational data from business-critical platforms into Microsoft analytics environments.

10+

Enterprise references cited

Enterprise and public-sector project experience across complex global organizations.

3

High-stakes sectors

Military, financial services and healthcare experience, where governance and quality matter.

Northcraft-supplied experience and reference claims; obtain customer name-use approval before publishing customer logos or endorsements.

Bring us one account.
We'll build the case.

We'll help you assess the commercial fit, choose a rapid first use case, and turn the dashboard into an executive discussion — without asking you to become an analytics implementation expert.

Or email Northcraft directly ↗

Start an account fit review

Tell us just enough to frame the discussion. This opens a prefilled email; no data is stored or transmitted by the page.

Opens your email application with a draft addressed to info@northcraftanalytics.com. Your review can include a custom value and consumption hypothesis.
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